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Broncos cornerback Riley Moss will not be on the field against the Browns on Monday night. The Broncos ruled Moss out due to a knee injury he suffered in last Sunday’s win over the Raiders. Moss did not take part in practice at all this week. Moss was the only player ruled out. Wide receiver Josh Reynolds (hand) is questionable to be activated from injured reserve ahead of the game. The Broncos have until Monday afternoon to make the move. Quarterback Bo Nix (back) was a full participant in practice for the second day in a row. He has no injury designation, so is set to start as the Broncos try for their third straight win.House approves $895B defense bill with military pay raise, ban on transgender care for minorsWho Is Country Singer Gary Allan's Wife? All About Molly Martin — and How Their Spontaneous Elopement Unfolded
Fighting violent crime remains focus of Iowa federal prosecutorsMUNCIE, Ind. (AP) — Payton Sparks scored 20 points off of the bench to lead Ball State past Evansville 80-43 on Saturday. Sparks had five rebounds for the Cardinals (5-6). Jermahri Hill added 13 points while going 5 of 14 (1 for 5 from 3-point range) while he also had eight rebounds and four steals. Jeremiah Hernandez had 12 points and shot 3 of 9 from the field, including 2 for 3 from 3-point range, and went 4 for 5 from the line. Michael Day led the Purple Aces (3-9) in scoring, finishing with 13 points. Evansville also got 11 points and seven rebounds from Tanner Cuff. Gui Tesch also recorded five points. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .
MINNEAPOLIS, Dec. 21, 2024 (GLOBE NEWSWIRE) -- Sun Country Airlines ( NASDAQ: SNCY ) debuted its first custom-designed aircraft livery in celebration of Minnesota Golden Gopher Athletics. Sun Country was named the Official Airline of Gopher Athletics in 2023. In addition, Sun Country has provided charter service for the university’s sports teams since 2012 and has flown nearly 500 charters during the past 12 years. "Sun Country is proud to debut this aircraft design that illustrates our hometown pride and longstanding partnership between two iconic Minnesota organizations,” said Grant Whitney, Senior Vice President and Chief Revenue Officer. "We look forward to continuing our multi-year partnership with Gopher Athletics and will root for them for years to come." “This is a tremendous extension between two proud Minnesota brands,” said Minnesota Senior Associate Athletic Director Mike Wierzbicki. “We take great pride in our relationship with Sun Country. They have been a tremendous partner, and we are excited for Minnesota fans and college sports fans to see the Minnesota Block M and Maroon and Gold flying all over the country.” This livery is the first custom aircraft design in Sun Country’s fleet of 43 passenger planes. Among one of the first flights with the Maroon and Gold paint, the aircraft is scheduled to take the Gopher football team to the Duke’s Mayo Bowl in Charlotte, N.C., on Monday, December 30. “Customers and Gopher fans will see this aircraft, which is tail number 809, on many routes throughout our network,” Whitney added. “Our history with Gopher Athletics presented a great opportunity for us to finally create a custom livery that our hometown will be excited about.” Gopher Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Gopher Athletics and oversees all sponsorship agreements on behalf of the athletic department. Read more about our partnership with Minnesota Gopher Athletics here . About Sun Country Sun Country Airlines is a new breed of hybrid low-cost air carrier, whose mission is to connect guests to their favorite people and places, to create lifelong memories and transformative experiences. Sun Country dynamically deploys shared resources across our synergistic scheduled service, charter, and cargo businesses. Based in Minnesota, we focus on serving leisure and visiting friends and relatives (“VFR”) passengers and charter customers and providing cargo service to Amazon, with flights throughout the United States and to destinations in Mexico, Central America, Canada, and the Caribbean. For photos, b-roll and additional company information, visit https://www.stories.suncountry.com/multimedia About Gopher Athletics The University of Minnesota sponsors 22 varsity intercollegiate athletic teams and is represented by more than 625 student-athletes who compete in the Big Ten and the Western Collegiate Hockey Association. Minnesota has claimed 29 national championships in eight different sports and has won 216 regular-season conference titles and 42 conference tournament championships. Minnesota has also produced 213 Academic All-Americans, which ranks as the tenth most all-time among college and universities. Media Contact: MediaRelations@suncountry.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0798544c-facb-42aa-8a31-00018bc3f781FBI chief Christopher Wray to resign before Trump takes office
ASDA shoppers can't get enough of Stacey Solomon Christmas decorations scanning for £1.50 instead of £18. One customer recently posted their finds on the Extreme Couponing and Bargains UK Facebook group. The savvy saver revealed how she paid just £1.50 for the festive Christmas wreath and ceramic house. Both items are selling for £18 and £8 on Asda 's website, respectively. In the Facebook post, the shopper said she found the bargain-priced goodies at the Asda store in Barnstaple, Devon. Plenty of others have commented saying they've snapped up the same items in their local branches for £1.50 too. Read more on Retail One said: "I got the wreath for £1.50 as well (at) Asda Newton Abbot." Another chipped in: "I got the wreaths too...for £1.50!" A third commented: "I got both houses for £1.50 this morning too." Bear in mind, Asda might not have reduced the Christmas wreath and ceramic house to £1.50 in all its branches. Most read in Money Retailers are allowed to price products differently across their store estates. If you're keen to snap either of the items up and don't want to waste a journey, it could be worth calling ahead to see if your local branch has any in stock. In any case, make sure you compare prices on websites like Trolley and Price Spy before buying anything though as you might find the same, or similar, item cheaper elsewhere. CHRISTMAS AT ASDA Asda is one of a number of supermarkets offering cheap veg ahead of Christmas. The retailer has dropped prices on sprouts, carrots and more to just 8p. This is the full list of the chain's reduced festive prices: Sprouts: 8p (500g) Carrots: 8p (1kg) Parsnips: 8p (500g) Broccoli: 8p (360g) Potatoes: 8p (2kg) Only one other supermarket is currently offering veg for the same 8p price - Aldi. Asda recently slashed the price of Toblerones to just £3 as well , cheaper than rival supermarkets. The large milk chocolate bar (360g) usually sells for £6 so shoppers are saving a hefty £3. The same bar also retails for £6 in Sainsbury's and £4.50 in Poundland . Tesco is the next cheapest place to buy it at £4, but at £3, Asda beats all other retailers. READ MORE SUN STORIES You'll have to be quick though as the offer is only running until just after Christmas. Meanwhile, in October Asda unveiled its Christmas dinner range including a curry-inspired dish. Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping. Limit the amount of presents - buying presents for all your family and friends can cost a bomb. Instead, why not organise a Secret Santa between your inner circles so you're not having to buy multiple presents. Plan ahead - if you've got the stamina and budget, it's worth buying your Christmas presents for the following year in the January sales. Make sure you shop around for the best deals by using price comparison sites so you're not forking out more than you should though. Buy in Boxing Day sales - some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25. Delivery may cost you a bit more, but it can be worth it if the savings are decent. Shop via outlet stores - you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts. They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor. Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk . Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and storiesMetheny's 25 lead Liberty past UT Arlington 79-56Uniper SE ( OTCMKTS:UNPRF – Get Free Report ) was the recipient of a significant decline in short interest in the month of December. As of December 15th, there was short interest totalling 500 shares, a decline of 16.7% from the November 30th total of 600 shares. Based on an average daily trading volume, of 200 shares, the days-to-cover ratio is presently 2.5 days. Uniper Price Performance UNPRF stock opened at $39.60 on Friday. Uniper has a 1 year low of $39.60 and a 1 year high of $50.00. The company’s 50-day moving average is $45.46 and its 200-day moving average is $45.69. About Uniper ( Get Free Report ) Featured Articles Receive News & Ratings for Uniper Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Uniper and related companies with MarketBeat.com's FREE daily email newsletter .
WEST PALM BEACH, Fla. (AP) — Canadian Prime Minister Justin Trudeau returned home Saturday after his meeting with Donald Trump without assurances the president-elect will back away from threatened tariffs on all products from the major American trading partner. Trump called the talks “productive” but signaled no retreat from a pledge that Canada says unfairly lumps it in with Mexico over the flow of drugs and migrants into the United States. After the leaders’ hastily arranged dinner Friday night at Trump's Mar-a-Lago club in Florida, Trudeau spoke of “an excellent conversation” but offered no details. Trump said in a Truth Social post later Saturday that they discussed “many important topics that will require both Countries to work together to address.” For issues in need of such cooperation, Trump cited fentanyl and the “Drug Crisis that has decimated so many lives as a result of Illegal Immigration," fair trade deals "that do not jeopardize American Workers” and the U.S. trade deficit with its ally to the north. Trump asserted that the prime minister had made “a commitment to work with us to end this terrible devastation” of American families from fentanyl from China reaching the United States through its neighbors. The U.S., he said, “will no longer sit idly by as our Citizens become victims to the scourge of this Drug Epidemic.” The Republican president-elect has threatened to impose a 25% tax on all products entering the U.S. from Canada and Mexico as one of his first executive orders when he takes office in January. U.S. customs agents seized 43 pounds of fentanyl at the Canadian border last fiscal year, compared with 21,100 pounds at the Mexican border. On immigration, the U.S. Border Patrol made 56,530 arrests at the Mexican border in October alone and 23,721 arrests at the Canadian border between October 2023 and September 2024 — and Canadian officials say they are ready to make new investments in border security. Trudeau called Trump after the Republican's social media posts about the tariffs last Monday and they agreed to meet, according to a official familiar with the matter who was not authorized to publicly discuss detail of the private talks. The official said other countries are calling Canadian officials to hear how about how the meeting was arranged and to ask for advice. Mexican President Claudia Sheinbaum, after speaking with Trump on the telephone, said Thursday she was confident a tariff war with Washington would be averted. At the dinner that was said to last three hours, Trump said he and Trudeau also discussed energy, trade and the Arctic. A second official cited defense, Ukraine, NATO, China, the Mideast, pipelines and the Group of Seven meeting in Canada next year as other issues that arose. Trump, during his first term as president, once called Trudeau “weak” and “dishonest,” but it was the prime minister who was the first G7 leader to visit Trump since the Nov. 5 election. "Tariffs are a crucial issue for Canada and a bold move was in order. Perhaps it was a risk, but a risk worth taking,” Daniel Béland, a political science professor at McGill University in Montreal. Trudeau had said before leaving from Friday that Trump was elected because he promised to bring down the cost of groceries but now was talking about adding 25% to the cost of all kinds of products, including potatoes from Prince Edward Island in Atlantic Canada. “It is important to understand that Donald Trump, when he makes statements like that, he plans on carrying them out. There’s no question about it,” Trudeau said. “Our responsibility is to point out that he would not just be harming Canadians, who work so well with the United States, but he would actually be raising prices for Americans citizens as well and hurting American industry and business,” he added. The threatened tariffs could essentially blow up the North American trade pact that Trump’s team negotiated during his first term. Trudeau noted they were able to successfully renegotiate the deal, which he calls a “win win” for both countries. When Trump imposed higher tariffs as president, other countries responded with retaliatory tariffs of their own. Canada, for instance, announced billions of new duties in 2018 against the U.S. in a response to new taxes on Canadian steel and aluminum. Canada is the top export destination for 36 U.S. states. Nearly $3.6 billion Canadian (US $2.7 billion) worth of goods and services cross the border each day. About 60% of U.S. crude oil imports are from Canada, and 85% of U.S. electricity imports are from Canada. Canada is also the largest foreign supplier of steel, aluminum and uranium to the U.S. and has 34 critical minerals and metals that the Pentagon is eager for and investing in for national security. Canada is one of the most trade-dependent countries in the world, and 77% of Canada’s exports go to the U.S. ___ Gillies reported from Toronto.
Sparks scores 20 off the bench, Ball State knocks off Evansville 80-43
International Court of Justice to begin hearings in landmark climate change case started by Pacific Islander students
By KEVIN FREKING WASHINGTON (AP) — National defense would see a 1% increase in spending this fiscal year under a Pentagon policy bill that also gives a double-digit pay raise to about half of the enlisted service members in the military. Related Articles National News | 'Technical issue' causes massive outage to Facebook, Instagram, other Meta apps National News | FBI Director Wray says he intends to resign at end of Biden’s term in January National News | Anthony Weiner, ex-congressman jailed in sexting scandal, files to run for NYC City Council seat National News | Ex-prosecutor charged with meddling in Ahmaud Arbery case appears in court ahead of trial National News | Gun found on suspect in killing of UnitedHealthcare CEO matches shell casings at scene, police say The measure is traditionally strongly bipartisan, but not this year as some Democratic lawmakers protest the inclusion of a ban on transgender medical treatments for children of military members if such treatment could result in sterilization. The bill is expected to pass the House Wednesday and then move to the Senate, where lawmakers had sought a bigger boost in defense spending than the $895.2 billion authorized in the compromise measure before them. Lawmakers are touting the bill’s 14.5% pay raise for junior enlisted service members and a 4.5% increase for others as key to improving the quality of life for those serving in the U.S. military. Those serving as junior enlisted personnel are in pay grades that generally track with their first enlistment term. Lawmakers said their pay has failed to remain competitive with the private sector, forcing many military families to rely on food banks and government assistance programs to put food on the table. The bill also provides significant new resources for child care and housing. “No service member should have to live in squalid conditions and no military family should have to rely on food stamps to feed their children, but that’s exactly what many of our service members are experiencing, especially the junior enlisted,” said Rep. Mike Rogers, R-Ala., chairman of the House Armed Services Committee. “This bill goes a long way to fixing that.” The bill sets key Pentagon policy that lawmakers will attempt to fund through a follow-up appropriations bill. The overall spending tracks the numbers established in a 2023 agreement that then-Speaker Kevin McCarthy reached with President Joe Biden to increase the nation’s borrowing authority and avoid a federal default in exchange for spending restraints. Many senators had wanted to increase defense spending some $25 billion above what was called for in that agreement, but those efforts failed. Sen. Roger Wicker, R-Miss., who is expected to serve as the next chairman of the Senate Armed Services Committee, said the overall spending level was a “tremendous loss for our national defense,” though he agreed with many provisions within the bill. “We need to make a generational investment to deter the Axis of Aggressors. I will not cease work with my congressional colleagues, the Trump administration, and others until we achieve it,” Wicker said. House Republicans don’t want to go above the McCarthy-Biden agreement for defense spending and are looking to go way below it for many non-defense programs. They are also focused on cultural issues. The bill prohibits funding for teaching critical race theory in the military and prohibits TRICARE health plans from covering gender dysphoria treatment for children under 18 that could result in sterilization. Rep. Adam Smith of Washington state, the ranking Democratic member of the House Armed Services Committee, said minors dealing with gender dysphoria is a “very real problem.” He said the treatments available, including puberty blockers and hormone therapy, have proven effective at helping young people dealing with suicidal thoughts, anxiety and depression. “These treatments changed their lives and in many cases saved their lives,” Smith said. “And in this bill, we decided we’re going to bar servicemembers’ children from having access to that.” Smith said the number of minors in service member families receiving transgender medical care is in the thousands. He said he could have supported a study asking medical experts to determine whether such treatments are too often used, but a ban on health insurance coverage went too far. He said Speaker Mike Johnson’s office insisted upon the ban. Rep. Chip Roy, R-Texas, called the ban a step in the right direction, saying “I think these questions need to be pulled out of the debate of defense, so we can get back to the business of defending the United States of America without having to deal with social engineering debates.” Smith said he agrees with Roy that lawmakers should be focused on the military and not on cultural conflicts, “and yet, here it is in this bill.” Rep. Hakeem Jeffries, the House Democratic leader, said his team was not telling Democrat how to vote on the bill. He said he was still evaluating the legislation as of Wednesday morning. “There’s a lot of positive things in the National Defense Authorization Act that were negotiated in a bipartisan way, and there are some troubling provisions in a few areas as well,” Jeffries said. The defense policy bill also looks to strengthen deterrence against China. It calls for investing $15.6 billion to build military capabilities in the Indo-Pacific region. The Biden administration had requested about $10 billion. On Israel, the bill, among other things, includes an expansion of U.S. joint military exercises with Israel and a prohibition on the Pentagon citing casualty data from Hamas. The defense policy bill is one of the final measures that lawmakers view as a must-pass before making way for a new Congress in January. The Senate is expected to take up the legislation next week. It then would move to President Joe Biden’s desk to be signed into law.The grand 'Chhavni Pravesh' procession marked a ceremonial beginning for the next year's Maha Kumbh in Prayagraj. Under the guidance of Acharya Mahamandaleshwar Swami Arun Giri Ji, the procession celebrated the entry of saints into the fairgrounds with grandeur. Chief Minister Yogi Adityanath took stock of the arrangements for the Khichdi Mela in Gorakhpur, emphasizing its cultural and religious importance. His directives focused on ensuring security and convenience for attendees, aiming to uphold the event's traditional significance. Apart from that, Adityanath reviewed Gorakhpur's development projects, advocating for improved urban transport and coordinated parking solutions. These initiatives are expected to contribute to the city's development as a smart city ahead of the festivities. (With inputs from agencies.)Share Tweet Share Share Email In today’s rapidly evolving digital landscape, video marketing has emerged as a powerful tool for businesses seeking to engage and convert their target audiences. With the proliferation of smartphones, high-speed internet, and social media platforms, consumers are increasingly turning to video content for entertainment, information, and inspiration. As a result, video has become the preferred medium for brands to communicate their messages effectively and leave a lasting impression on viewers. The importance of video marketing lies in its unparalleled ability to captivate audiences through compelling visuals, storytelling, and emotional resonance. Unlike text-based or static imagery, videos have the unique ability to convey complex messages in a concise and engaging manner, making them particularly effective for brands looking to stand out in a crowded market. Furthermore, video content tends to elicit higher levels of engagement and interaction from audiences compared to other forms of content, making it an indispensable tool for driving brand awareness, building trust, and ultimately converting viewers into customers. The Wix affiliate plugin boosts video marketing by streamlining collaborations and tracking, seamlessly integrating with a brand’s digital strategy. In this introductory paragraph, we will explore the significance of video marketing in today’s digital age and why businesses cannot afford to overlook its potential in engaging and converting audiences. Why video marketing matters Video marketing matters significantly in today’s digital landscape due to its unparalleled ability to captivate audiences and drive meaningful engagement. With the exponential growth of online video consumption across various platforms, businesses must leverage this medium to effectively reach and connect with their target audiences. Unlike static text or images, videos have the unique power to convey complex messages in a visually compelling and emotionally resonant manner. Through the use of storytelling, captivating visuals, and audio elements, video content can evoke powerful emotions, making it more memorable and impactful. Moreover, video marketing allows for enhanced personalization and targeting, enabling brands to tailor their messages to specific audience segments and address individual needs and preferences effectively. This personalized approach not only fosters deeper connections with viewers but also increases the likelihood of conversion. Additionally, video content tends to generate higher engagement rates compared to other forms of content, making it an invaluable tool for building brand awareness , driving website traffic, and ultimately, boosting sales and revenue. In essence, video marketing matters because it enables businesses to cut through the digital noise, capture the attention of their target audience, and deliver compelling messages that resonate on a deeper level, ultimately driving meaningful engagement and conversions. To effectively scale these impactful video marketing initiatives, companies are turning to hiring a fractional COO who can provide the strategic oversight needed while maintaining cost-effectiveness. Engaging audiences with video marketing Engaging audiences with video marketing involves crafting compelling visual narratives that captivate viewers’ attention and foster meaningful connections. One key aspect is leveraging the power of storytelling to evoke emotions and resonate with the audience on a deeper level. By crafting narratives that are relatable, entertaining, or informative, brands can establish a strong emotional connection with viewers, leading to increased engagement and brand loyalty. Another important factor in engaging audiences is personalization and targeting. Tailoring video content to specific audience segments based on demographics, interests, or browsing behavior ensures that the message resonates with viewers on a personal level, making them more likely to engage with the content and take desired actions. To streamline audience engagement, consider using management software for personalized video marketing strategies. Interactivity also plays a crucial role in engaging audiences with video marketing. By incorporating elements such as polls, quizzes, or clickable annotations, brands can encourage active participation from viewers, keeping them engaged and immersed in the content. Moreover, leveraging various platforms and formats, such as YouTube , social media, or live streaming , allows brands to reach audiences where they are most active and consuming content. By adapting video content to suit the preferences and behaviors of different platforms, brands can maximize engagement and effectively connect with their target audience . Converting audiences with video marketing Converting audiences with video marketing is a strategic process aimed at persuading viewers to take desired actions, such as making a purchase, signing up for a service, or subscribing to a channel. This phase of the marketing funnel involves moving viewers from mere engagement to becoming customers or loyal followers. To achieve successful conversions, video marketers employ various tactics and techniques. One effective strategy is the use of compelling calls-to-action (CTAs) strategically placed within or at the end of the video content (e.g. online video advertisement ). These CTAs prompt viewers to take specific actions, such as clicking on a link, filling out a form, or making a purchase. Additionally, demonstrating the benefits and features of a product or service through video can persuade viewers to make a buying decision. Moreover, providing valuable information or solutions to viewers’ problems can establish trust and credibility, making them more likely to convert. Incorporating testimonials, reviews, and social proof in video content can also influence audience perception and increase conversion rates.For businesses in dropshipping , showcasing real-life product demonstrations or customer success stories through videos can enhance trust and drive conversions. Overall, converting audiences with video marketing requires a combination of persuasive storytelling, effective communication of value propositions, and strategic placement of CTAs to guide viewers towards desired actions. By leveraging these techniques, businesses can maximize the impact of their video marketing efforts and achieve tangible results in terms of audience conversions and business growth. Case studies and examples Case studies and examples serve as invaluable sources of insight and inspiration in understanding the efficacy of video marketing strategies. By examining real-world scenarios, and video campaigns that went viral , businesses can glean practical lessons and best practices to enhance their own campaigns. One notable case study is the Dove “Real Beauty” campaign, which utilized emotionally resonant video content to challenge beauty standards and foster a positive brand image. The campaign’s videos, such as “Dove Real Beauty Sketches,” garnered widespread acclaim and millions of views, showcasing the power of storytelling in engaging audiences. Similarly, GoPro’s user-generated content strategy exemplifies how video marketing can harness user enthusiasm to drive brand visibility and loyalty. By empowering customers to share their adventures through GoPro cameras, the company generated a vast library of captivating content that not only showcased its products’ capabilities but also cultivated a vibrant community around the brand. These examples highlight the diverse approaches and strategies that businesses can employ to leverage video marketing effectively, whether through emotional storytelling , user-generated content, or other innovative tactics. By studying such case studies, marketers can gain valuable insights into crafting compelling video campaigns that resonate with audiences and drive meaningful results. Tools and resources for effective video marketing Tools and resources for effective video marketing play a crucial role in creating compelling content, optimizing its reach, and measuring its impact. Firstly, video creation and editing software such as Adobe Premiere Pro, Final Cut Pro, or simpler tools like Canva and Animoto, Animaker empower marketers to produce high-quality videos with professional polish. Additionally, access to stock footage libraries like Shutterstock or Adobe Stock enables the integration of diverse visuals to enhance storytelling. Analytics and tracking tools such as Google Analytics and YouTube Analytics provide valuable insights into audience engagement, allowing marketers to refine their strategies for better results. Furthermore, optimizing video content for search engines and social media platforms is essential for maximizing visibility and engagement. Optimizing video content for visibility and searchability is where VSEO (Video Search Engine Optimization) comes into play. By focusing on keywords, metadata, and user engagement metrics, businesses can ensure their video content ranks higher on search engines and reaches their target audience effectively. Tools like TubeBuddy and VidIQ help identify relevant keywords, optimize video titles, descriptions, and tags, and track performance metrics to improve discoverability and ranking. Moreover, leveraging social media management platforms like Hootsuite or Sprout Social facilitates scheduling, monitoring, and analyzing video content across multiple channels, enhancing overall campaign efficiency and effectiveness. With the right tools and resources at their disposal, marketers can harness the full potential of video marketing to engage audiences, drive conversions, and achieve their business objectives. Conclusion In conclusion, the significance of video marketing in engaging and converting audiences cannot be overstated. As consumers increasingly favor visual content, businesses must adapt their marketing strategies to meet these preferences. Video marketing offers a powerful tool for captivating audiences through compelling storytelling, captivating visuals, and emotional resonance. By leveraging personalized content, interactivity, and targeted distribution channels, companies can effectively engage with their target demographics and build stronger connections with their audience. Furthermore, video content has proven to be highly effective in driving conversions, whether through persuasive calls-to-action, showcasing product benefits, or providing valuable information. Through the use of analytics and optimization techniques, businesses can refine their video marketing strategies to maximize engagement and conversion rates. Ultimately, video marketing enables brands to stand out in a crowded digital landscape, driving brand awareness, loyalty, and ultimately, business growth. As technology continues to evolve, the future of video marketing holds even greater potential for innovation and creativity, making it an indispensable tool for businesses looking to thrive in today’s competitive market. Related Items: marketing , video Share Tweet Share Share Email Recommended for you Top 8 Benefits of Using Video Testimonials for Your Wall of Love What Is B2B Marketing And It’s Benefits Microsoft Network: The Door for Video Creators is Now Open! CommentsThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Like what you see? You can subscribe here . > 24/7 San Diego news stream: Watch NBC 7 free wherever you are U.S. government shutdown suspended The U.S. government narrowly avoided a shutdown after President Joe Biden signed a stopgap government funding bill on Saturday. President-elect Donald Trump and Elon Musk thwarted an initial, negotiated funding plan Wednesday by harshly criticizing its provisions, and specifically insisted on suspending the U.S. debt limit for two years. Slight chill in price increases U.S. headline inflation in November rose just 0.1% from October , according to the personal consumption expenditures price index. On an annual basis, prices increased 2.4%. Both readings were 10 basis points lower than expected. Core inflation also came in 10 basis points below forecast. The PCE is the U.S. Federal Reserve's preferred gauge of inflation. U.S. and Asia-Pacific markets rise On Friday, the S&P 500 rose 1.09%, the Dow Jones Industrial Average added 1.18% and the Nasdaq Composite climbed 1.03%. But all indexes fell on the week . Asia-Pacific stocks rose on Monday, following a positive finish on Wall Street on Friday. Japan's Nikkei 225 advanced around 1.2% as Honda , Nissan and Mitsubishi reportedly informed the country's industry ministry about beginning merger talks. CEOs see the door Blue-chip companies, such as Boeing , Intel and Starbucks , announced changes in their chief executive officers this year. They're not alone. There were 327 CEO departures in U.S. public companies this year through November, according to outplacement firm Challenger, Gray & Christmas. That's the highest level since the firm started tracking data in 2010. [PRO] Betting on Broadcom Nvidia is undeniably the king of the artificial intelligence chip space, and it's hard to see any company dethroning it in terms of market capitalization. But one portfolio manager told CNBC that Broadcom is "the next Nvidia in terms of outperformance potential Money Report Honda and Nissan officially begin merger talks to create world's third-largest automaker Meet Botto, the AI ‘machine artist' making millions of dollars Stocks sold off on Wednesday after the Fed indicated it sees two quarter-point rate cuts in the year ahead, fewer than the four previously projected. "We have been moving sideways on 12-month inflation," said Fed Chair Jerome Powell at his news conference. But November's PCE came in cooler than expected. "Sticky inflation appeared to be a little less stuck this morning," said Chris Larkin, managing director of trading and investing at E-Trade Morgan Stanley. The Fed has emphasized again and again that it's "data-dependent." Would the Fed, then, have presented the world with a slightly different dot plot, if they'd had the chance to review the PCE data first? Giving slight credence to that train of thought, Chicago Fed President Austan Goolsbee told CNBC's Steve Liesman he's hopeful November's inflation reading "suggests that the couple of months of firming were more of a bump than a change in path." In other words, the economy is "still on path to get to 2%," said Goolsbee. Then again, Powell said in July that the central bank would be "data dependent, but not data-point dependent" in determining when to cut rates. Even if November's PCE index did signal inflation returning to its downward trajectory, one month's data wouldn't have shifted the dots around. Perhaps two consecutive months of cooler reading might have? Those questions are rhetorical. Conditional questions are unanswerable, especially in markets. But in their indeterminacy and circuitous nature, they highlight the fact that trying to time or game the market, especially in volatile times like these, might not be the best idea. Instead, dig deep into the fundamentals — earnings, cash flow, future income — which sway stocks even as inflation and interest rates rise and fall. Remember the days when inflation reports and Fed meetings were just another day in markets? — CNBC's Jesse Pound, Brian Evans and Sean Conlon contributed to this report. Also on CNBC With cooler-than-expected PCE, would the Fed’s dot plot have looked different? In search of certainty, markets find volatility instead More certainty of increased volatility
Giants topple Colts 45-33 to eliminate Indy from the playoff race
Broncos cornerback Riley Moss will not be on the field against the Browns on Monday night. The Broncos ruled Moss out due to a knee injury he suffered in last Sunday’s win over the Raiders. Moss did not take part in practice at all this week. Moss was the only player ruled out. Wide receiver Josh Reynolds (hand) is questionable to be activated from injured reserve ahead of the game. The Broncos have until Monday afternoon to make the move. Quarterback Bo Nix (back) was a full participant in practice for the second day in a row. He has no injury designation, so is set to start as the Broncos try for their third straight win.House approves $895B defense bill with military pay raise, ban on transgender care for minorsWho Is Country Singer Gary Allan's Wife? All About Molly Martin — and How Their Spontaneous Elopement Unfolded
Fighting violent crime remains focus of Iowa federal prosecutorsMUNCIE, Ind. (AP) — Payton Sparks scored 20 points off of the bench to lead Ball State past Evansville 80-43 on Saturday. Sparks had five rebounds for the Cardinals (5-6). Jermahri Hill added 13 points while going 5 of 14 (1 for 5 from 3-point range) while he also had eight rebounds and four steals. Jeremiah Hernandez had 12 points and shot 3 of 9 from the field, including 2 for 3 from 3-point range, and went 4 for 5 from the line. Michael Day led the Purple Aces (3-9) in scoring, finishing with 13 points. Evansville also got 11 points and seven rebounds from Tanner Cuff. Gui Tesch also recorded five points. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .
MINNEAPOLIS, Dec. 21, 2024 (GLOBE NEWSWIRE) -- Sun Country Airlines ( NASDAQ: SNCY ) debuted its first custom-designed aircraft livery in celebration of Minnesota Golden Gopher Athletics. Sun Country was named the Official Airline of Gopher Athletics in 2023. In addition, Sun Country has provided charter service for the university’s sports teams since 2012 and has flown nearly 500 charters during the past 12 years. "Sun Country is proud to debut this aircraft design that illustrates our hometown pride and longstanding partnership between two iconic Minnesota organizations,” said Grant Whitney, Senior Vice President and Chief Revenue Officer. "We look forward to continuing our multi-year partnership with Gopher Athletics and will root for them for years to come." “This is a tremendous extension between two proud Minnesota brands,” said Minnesota Senior Associate Athletic Director Mike Wierzbicki. “We take great pride in our relationship with Sun Country. They have been a tremendous partner, and we are excited for Minnesota fans and college sports fans to see the Minnesota Block M and Maroon and Gold flying all over the country.” This livery is the first custom aircraft design in Sun Country’s fleet of 43 passenger planes. Among one of the first flights with the Maroon and Gold paint, the aircraft is scheduled to take the Gopher football team to the Duke’s Mayo Bowl in Charlotte, N.C., on Monday, December 30. “Customers and Gopher fans will see this aircraft, which is tail number 809, on many routes throughout our network,” Whitney added. “Our history with Gopher Athletics presented a great opportunity for us to finally create a custom livery that our hometown will be excited about.” Gopher Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Gopher Athletics and oversees all sponsorship agreements on behalf of the athletic department. Read more about our partnership with Minnesota Gopher Athletics here . About Sun Country Sun Country Airlines is a new breed of hybrid low-cost air carrier, whose mission is to connect guests to their favorite people and places, to create lifelong memories and transformative experiences. Sun Country dynamically deploys shared resources across our synergistic scheduled service, charter, and cargo businesses. Based in Minnesota, we focus on serving leisure and visiting friends and relatives (“VFR”) passengers and charter customers and providing cargo service to Amazon, with flights throughout the United States and to destinations in Mexico, Central America, Canada, and the Caribbean. For photos, b-roll and additional company information, visit https://www.stories.suncountry.com/multimedia About Gopher Athletics The University of Minnesota sponsors 22 varsity intercollegiate athletic teams and is represented by more than 625 student-athletes who compete in the Big Ten and the Western Collegiate Hockey Association. Minnesota has claimed 29 national championships in eight different sports and has won 216 regular-season conference titles and 42 conference tournament championships. Minnesota has also produced 213 Academic All-Americans, which ranks as the tenth most all-time among college and universities. Media Contact: MediaRelations@suncountry.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0798544c-facb-42aa-8a31-00018bc3f781FBI chief Christopher Wray to resign before Trump takes office
ASDA shoppers can't get enough of Stacey Solomon Christmas decorations scanning for £1.50 instead of £18. One customer recently posted their finds on the Extreme Couponing and Bargains UK Facebook group. The savvy saver revealed how she paid just £1.50 for the festive Christmas wreath and ceramic house. Both items are selling for £18 and £8 on Asda 's website, respectively. In the Facebook post, the shopper said she found the bargain-priced goodies at the Asda store in Barnstaple, Devon. Plenty of others have commented saying they've snapped up the same items in their local branches for £1.50 too. Read more on Retail One said: "I got the wreath for £1.50 as well (at) Asda Newton Abbot." Another chipped in: "I got the wreaths too...for £1.50!" A third commented: "I got both houses for £1.50 this morning too." Bear in mind, Asda might not have reduced the Christmas wreath and ceramic house to £1.50 in all its branches. Most read in Money Retailers are allowed to price products differently across their store estates. If you're keen to snap either of the items up and don't want to waste a journey, it could be worth calling ahead to see if your local branch has any in stock. In any case, make sure you compare prices on websites like Trolley and Price Spy before buying anything though as you might find the same, or similar, item cheaper elsewhere. CHRISTMAS AT ASDA Asda is one of a number of supermarkets offering cheap veg ahead of Christmas. The retailer has dropped prices on sprouts, carrots and more to just 8p. This is the full list of the chain's reduced festive prices: Sprouts: 8p (500g) Carrots: 8p (1kg) Parsnips: 8p (500g) Broccoli: 8p (360g) Potatoes: 8p (2kg) Only one other supermarket is currently offering veg for the same 8p price - Aldi. Asda recently slashed the price of Toblerones to just £3 as well , cheaper than rival supermarkets. The large milk chocolate bar (360g) usually sells for £6 so shoppers are saving a hefty £3. The same bar also retails for £6 in Sainsbury's and £4.50 in Poundland . Tesco is the next cheapest place to buy it at £4, but at £3, Asda beats all other retailers. READ MORE SUN STORIES You'll have to be quick though as the offer is only running until just after Christmas. Meanwhile, in October Asda unveiled its Christmas dinner range including a curry-inspired dish. Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping. Limit the amount of presents - buying presents for all your family and friends can cost a bomb. Instead, why not organise a Secret Santa between your inner circles so you're not having to buy multiple presents. Plan ahead - if you've got the stamina and budget, it's worth buying your Christmas presents for the following year in the January sales. Make sure you shop around for the best deals by using price comparison sites so you're not forking out more than you should though. Buy in Boxing Day sales - some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25. Delivery may cost you a bit more, but it can be worth it if the savings are decent. Shop via outlet stores - you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts. They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor. Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk . Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and storiesMetheny's 25 lead Liberty past UT Arlington 79-56Uniper SE ( OTCMKTS:UNPRF – Get Free Report ) was the recipient of a significant decline in short interest in the month of December. As of December 15th, there was short interest totalling 500 shares, a decline of 16.7% from the November 30th total of 600 shares. Based on an average daily trading volume, of 200 shares, the days-to-cover ratio is presently 2.5 days. Uniper Price Performance UNPRF stock opened at $39.60 on Friday. Uniper has a 1 year low of $39.60 and a 1 year high of $50.00. The company’s 50-day moving average is $45.46 and its 200-day moving average is $45.69. About Uniper ( Get Free Report ) Featured Articles Receive News & Ratings for Uniper Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Uniper and related companies with MarketBeat.com's FREE daily email newsletter .
WEST PALM BEACH, Fla. (AP) — Canadian Prime Minister Justin Trudeau returned home Saturday after his meeting with Donald Trump without assurances the president-elect will back away from threatened tariffs on all products from the major American trading partner. Trump called the talks “productive” but signaled no retreat from a pledge that Canada says unfairly lumps it in with Mexico over the flow of drugs and migrants into the United States. After the leaders’ hastily arranged dinner Friday night at Trump's Mar-a-Lago club in Florida, Trudeau spoke of “an excellent conversation” but offered no details. Trump said in a Truth Social post later Saturday that they discussed “many important topics that will require both Countries to work together to address.” For issues in need of such cooperation, Trump cited fentanyl and the “Drug Crisis that has decimated so many lives as a result of Illegal Immigration," fair trade deals "that do not jeopardize American Workers” and the U.S. trade deficit with its ally to the north. Trump asserted that the prime minister had made “a commitment to work with us to end this terrible devastation” of American families from fentanyl from China reaching the United States through its neighbors. The U.S., he said, “will no longer sit idly by as our Citizens become victims to the scourge of this Drug Epidemic.” The Republican president-elect has threatened to impose a 25% tax on all products entering the U.S. from Canada and Mexico as one of his first executive orders when he takes office in January. U.S. customs agents seized 43 pounds of fentanyl at the Canadian border last fiscal year, compared with 21,100 pounds at the Mexican border. On immigration, the U.S. Border Patrol made 56,530 arrests at the Mexican border in October alone and 23,721 arrests at the Canadian border between October 2023 and September 2024 — and Canadian officials say they are ready to make new investments in border security. Trudeau called Trump after the Republican's social media posts about the tariffs last Monday and they agreed to meet, according to a official familiar with the matter who was not authorized to publicly discuss detail of the private talks. The official said other countries are calling Canadian officials to hear how about how the meeting was arranged and to ask for advice. Mexican President Claudia Sheinbaum, after speaking with Trump on the telephone, said Thursday she was confident a tariff war with Washington would be averted. At the dinner that was said to last three hours, Trump said he and Trudeau also discussed energy, trade and the Arctic. A second official cited defense, Ukraine, NATO, China, the Mideast, pipelines and the Group of Seven meeting in Canada next year as other issues that arose. Trump, during his first term as president, once called Trudeau “weak” and “dishonest,” but it was the prime minister who was the first G7 leader to visit Trump since the Nov. 5 election. "Tariffs are a crucial issue for Canada and a bold move was in order. Perhaps it was a risk, but a risk worth taking,” Daniel Béland, a political science professor at McGill University in Montreal. Trudeau had said before leaving from Friday that Trump was elected because he promised to bring down the cost of groceries but now was talking about adding 25% to the cost of all kinds of products, including potatoes from Prince Edward Island in Atlantic Canada. “It is important to understand that Donald Trump, when he makes statements like that, he plans on carrying them out. There’s no question about it,” Trudeau said. “Our responsibility is to point out that he would not just be harming Canadians, who work so well with the United States, but he would actually be raising prices for Americans citizens as well and hurting American industry and business,” he added. The threatened tariffs could essentially blow up the North American trade pact that Trump’s team negotiated during his first term. Trudeau noted they were able to successfully renegotiate the deal, which he calls a “win win” for both countries. When Trump imposed higher tariffs as president, other countries responded with retaliatory tariffs of their own. Canada, for instance, announced billions of new duties in 2018 against the U.S. in a response to new taxes on Canadian steel and aluminum. Canada is the top export destination for 36 U.S. states. Nearly $3.6 billion Canadian (US $2.7 billion) worth of goods and services cross the border each day. About 60% of U.S. crude oil imports are from Canada, and 85% of U.S. electricity imports are from Canada. Canada is also the largest foreign supplier of steel, aluminum and uranium to the U.S. and has 34 critical minerals and metals that the Pentagon is eager for and investing in for national security. Canada is one of the most trade-dependent countries in the world, and 77% of Canada’s exports go to the U.S. ___ Gillies reported from Toronto.
Sparks scores 20 off the bench, Ball State knocks off Evansville 80-43
International Court of Justice to begin hearings in landmark climate change case started by Pacific Islander students
By KEVIN FREKING WASHINGTON (AP) — National defense would see a 1% increase in spending this fiscal year under a Pentagon policy bill that also gives a double-digit pay raise to about half of the enlisted service members in the military. Related Articles National News | 'Technical issue' causes massive outage to Facebook, Instagram, other Meta apps National News | FBI Director Wray says he intends to resign at end of Biden’s term in January National News | Anthony Weiner, ex-congressman jailed in sexting scandal, files to run for NYC City Council seat National News | Ex-prosecutor charged with meddling in Ahmaud Arbery case appears in court ahead of trial National News | Gun found on suspect in killing of UnitedHealthcare CEO matches shell casings at scene, police say The measure is traditionally strongly bipartisan, but not this year as some Democratic lawmakers protest the inclusion of a ban on transgender medical treatments for children of military members if such treatment could result in sterilization. The bill is expected to pass the House Wednesday and then move to the Senate, where lawmakers had sought a bigger boost in defense spending than the $895.2 billion authorized in the compromise measure before them. Lawmakers are touting the bill’s 14.5% pay raise for junior enlisted service members and a 4.5% increase for others as key to improving the quality of life for those serving in the U.S. military. Those serving as junior enlisted personnel are in pay grades that generally track with their first enlistment term. Lawmakers said their pay has failed to remain competitive with the private sector, forcing many military families to rely on food banks and government assistance programs to put food on the table. The bill also provides significant new resources for child care and housing. “No service member should have to live in squalid conditions and no military family should have to rely on food stamps to feed their children, but that’s exactly what many of our service members are experiencing, especially the junior enlisted,” said Rep. Mike Rogers, R-Ala., chairman of the House Armed Services Committee. “This bill goes a long way to fixing that.” The bill sets key Pentagon policy that lawmakers will attempt to fund through a follow-up appropriations bill. The overall spending tracks the numbers established in a 2023 agreement that then-Speaker Kevin McCarthy reached with President Joe Biden to increase the nation’s borrowing authority and avoid a federal default in exchange for spending restraints. Many senators had wanted to increase defense spending some $25 billion above what was called for in that agreement, but those efforts failed. Sen. Roger Wicker, R-Miss., who is expected to serve as the next chairman of the Senate Armed Services Committee, said the overall spending level was a “tremendous loss for our national defense,” though he agreed with many provisions within the bill. “We need to make a generational investment to deter the Axis of Aggressors. I will not cease work with my congressional colleagues, the Trump administration, and others until we achieve it,” Wicker said. House Republicans don’t want to go above the McCarthy-Biden agreement for defense spending and are looking to go way below it for many non-defense programs. They are also focused on cultural issues. The bill prohibits funding for teaching critical race theory in the military and prohibits TRICARE health plans from covering gender dysphoria treatment for children under 18 that could result in sterilization. Rep. Adam Smith of Washington state, the ranking Democratic member of the House Armed Services Committee, said minors dealing with gender dysphoria is a “very real problem.” He said the treatments available, including puberty blockers and hormone therapy, have proven effective at helping young people dealing with suicidal thoughts, anxiety and depression. “These treatments changed their lives and in many cases saved their lives,” Smith said. “And in this bill, we decided we’re going to bar servicemembers’ children from having access to that.” Smith said the number of minors in service member families receiving transgender medical care is in the thousands. He said he could have supported a study asking medical experts to determine whether such treatments are too often used, but a ban on health insurance coverage went too far. He said Speaker Mike Johnson’s office insisted upon the ban. Rep. Chip Roy, R-Texas, called the ban a step in the right direction, saying “I think these questions need to be pulled out of the debate of defense, so we can get back to the business of defending the United States of America without having to deal with social engineering debates.” Smith said he agrees with Roy that lawmakers should be focused on the military and not on cultural conflicts, “and yet, here it is in this bill.” Rep. Hakeem Jeffries, the House Democratic leader, said his team was not telling Democrat how to vote on the bill. He said he was still evaluating the legislation as of Wednesday morning. “There’s a lot of positive things in the National Defense Authorization Act that were negotiated in a bipartisan way, and there are some troubling provisions in a few areas as well,” Jeffries said. The defense policy bill also looks to strengthen deterrence against China. It calls for investing $15.6 billion to build military capabilities in the Indo-Pacific region. The Biden administration had requested about $10 billion. On Israel, the bill, among other things, includes an expansion of U.S. joint military exercises with Israel and a prohibition on the Pentagon citing casualty data from Hamas. The defense policy bill is one of the final measures that lawmakers view as a must-pass before making way for a new Congress in January. The Senate is expected to take up the legislation next week. It then would move to President Joe Biden’s desk to be signed into law.The grand 'Chhavni Pravesh' procession marked a ceremonial beginning for the next year's Maha Kumbh in Prayagraj. Under the guidance of Acharya Mahamandaleshwar Swami Arun Giri Ji, the procession celebrated the entry of saints into the fairgrounds with grandeur. Chief Minister Yogi Adityanath took stock of the arrangements for the Khichdi Mela in Gorakhpur, emphasizing its cultural and religious importance. His directives focused on ensuring security and convenience for attendees, aiming to uphold the event's traditional significance. Apart from that, Adityanath reviewed Gorakhpur's development projects, advocating for improved urban transport and coordinated parking solutions. These initiatives are expected to contribute to the city's development as a smart city ahead of the festivities. (With inputs from agencies.)Share Tweet Share Share Email In today’s rapidly evolving digital landscape, video marketing has emerged as a powerful tool for businesses seeking to engage and convert their target audiences. With the proliferation of smartphones, high-speed internet, and social media platforms, consumers are increasingly turning to video content for entertainment, information, and inspiration. As a result, video has become the preferred medium for brands to communicate their messages effectively and leave a lasting impression on viewers. The importance of video marketing lies in its unparalleled ability to captivate audiences through compelling visuals, storytelling, and emotional resonance. Unlike text-based or static imagery, videos have the unique ability to convey complex messages in a concise and engaging manner, making them particularly effective for brands looking to stand out in a crowded market. Furthermore, video content tends to elicit higher levels of engagement and interaction from audiences compared to other forms of content, making it an indispensable tool for driving brand awareness, building trust, and ultimately converting viewers into customers. The Wix affiliate plugin boosts video marketing by streamlining collaborations and tracking, seamlessly integrating with a brand’s digital strategy. In this introductory paragraph, we will explore the significance of video marketing in today’s digital age and why businesses cannot afford to overlook its potential in engaging and converting audiences. Why video marketing matters Video marketing matters significantly in today’s digital landscape due to its unparalleled ability to captivate audiences and drive meaningful engagement. With the exponential growth of online video consumption across various platforms, businesses must leverage this medium to effectively reach and connect with their target audiences. Unlike static text or images, videos have the unique power to convey complex messages in a visually compelling and emotionally resonant manner. Through the use of storytelling, captivating visuals, and audio elements, video content can evoke powerful emotions, making it more memorable and impactful. Moreover, video marketing allows for enhanced personalization and targeting, enabling brands to tailor their messages to specific audience segments and address individual needs and preferences effectively. This personalized approach not only fosters deeper connections with viewers but also increases the likelihood of conversion. Additionally, video content tends to generate higher engagement rates compared to other forms of content, making it an invaluable tool for building brand awareness , driving website traffic, and ultimately, boosting sales and revenue. In essence, video marketing matters because it enables businesses to cut through the digital noise, capture the attention of their target audience, and deliver compelling messages that resonate on a deeper level, ultimately driving meaningful engagement and conversions. To effectively scale these impactful video marketing initiatives, companies are turning to hiring a fractional COO who can provide the strategic oversight needed while maintaining cost-effectiveness. Engaging audiences with video marketing Engaging audiences with video marketing involves crafting compelling visual narratives that captivate viewers’ attention and foster meaningful connections. One key aspect is leveraging the power of storytelling to evoke emotions and resonate with the audience on a deeper level. By crafting narratives that are relatable, entertaining, or informative, brands can establish a strong emotional connection with viewers, leading to increased engagement and brand loyalty. Another important factor in engaging audiences is personalization and targeting. Tailoring video content to specific audience segments based on demographics, interests, or browsing behavior ensures that the message resonates with viewers on a personal level, making them more likely to engage with the content and take desired actions. To streamline audience engagement, consider using management software for personalized video marketing strategies. Interactivity also plays a crucial role in engaging audiences with video marketing. By incorporating elements such as polls, quizzes, or clickable annotations, brands can encourage active participation from viewers, keeping them engaged and immersed in the content. Moreover, leveraging various platforms and formats, such as YouTube , social media, or live streaming , allows brands to reach audiences where they are most active and consuming content. By adapting video content to suit the preferences and behaviors of different platforms, brands can maximize engagement and effectively connect with their target audience . Converting audiences with video marketing Converting audiences with video marketing is a strategic process aimed at persuading viewers to take desired actions, such as making a purchase, signing up for a service, or subscribing to a channel. This phase of the marketing funnel involves moving viewers from mere engagement to becoming customers or loyal followers. To achieve successful conversions, video marketers employ various tactics and techniques. One effective strategy is the use of compelling calls-to-action (CTAs) strategically placed within or at the end of the video content (e.g. online video advertisement ). These CTAs prompt viewers to take specific actions, such as clicking on a link, filling out a form, or making a purchase. Additionally, demonstrating the benefits and features of a product or service through video can persuade viewers to make a buying decision. Moreover, providing valuable information or solutions to viewers’ problems can establish trust and credibility, making them more likely to convert. Incorporating testimonials, reviews, and social proof in video content can also influence audience perception and increase conversion rates.For businesses in dropshipping , showcasing real-life product demonstrations or customer success stories through videos can enhance trust and drive conversions. Overall, converting audiences with video marketing requires a combination of persuasive storytelling, effective communication of value propositions, and strategic placement of CTAs to guide viewers towards desired actions. By leveraging these techniques, businesses can maximize the impact of their video marketing efforts and achieve tangible results in terms of audience conversions and business growth. Case studies and examples Case studies and examples serve as invaluable sources of insight and inspiration in understanding the efficacy of video marketing strategies. By examining real-world scenarios, and video campaigns that went viral , businesses can glean practical lessons and best practices to enhance their own campaigns. One notable case study is the Dove “Real Beauty” campaign, which utilized emotionally resonant video content to challenge beauty standards and foster a positive brand image. The campaign’s videos, such as “Dove Real Beauty Sketches,” garnered widespread acclaim and millions of views, showcasing the power of storytelling in engaging audiences. Similarly, GoPro’s user-generated content strategy exemplifies how video marketing can harness user enthusiasm to drive brand visibility and loyalty. By empowering customers to share their adventures through GoPro cameras, the company generated a vast library of captivating content that not only showcased its products’ capabilities but also cultivated a vibrant community around the brand. These examples highlight the diverse approaches and strategies that businesses can employ to leverage video marketing effectively, whether through emotional storytelling , user-generated content, or other innovative tactics. By studying such case studies, marketers can gain valuable insights into crafting compelling video campaigns that resonate with audiences and drive meaningful results. Tools and resources for effective video marketing Tools and resources for effective video marketing play a crucial role in creating compelling content, optimizing its reach, and measuring its impact. Firstly, video creation and editing software such as Adobe Premiere Pro, Final Cut Pro, or simpler tools like Canva and Animoto, Animaker empower marketers to produce high-quality videos with professional polish. Additionally, access to stock footage libraries like Shutterstock or Adobe Stock enables the integration of diverse visuals to enhance storytelling. Analytics and tracking tools such as Google Analytics and YouTube Analytics provide valuable insights into audience engagement, allowing marketers to refine their strategies for better results. Furthermore, optimizing video content for search engines and social media platforms is essential for maximizing visibility and engagement. Optimizing video content for visibility and searchability is where VSEO (Video Search Engine Optimization) comes into play. By focusing on keywords, metadata, and user engagement metrics, businesses can ensure their video content ranks higher on search engines and reaches their target audience effectively. Tools like TubeBuddy and VidIQ help identify relevant keywords, optimize video titles, descriptions, and tags, and track performance metrics to improve discoverability and ranking. Moreover, leveraging social media management platforms like Hootsuite or Sprout Social facilitates scheduling, monitoring, and analyzing video content across multiple channels, enhancing overall campaign efficiency and effectiveness. With the right tools and resources at their disposal, marketers can harness the full potential of video marketing to engage audiences, drive conversions, and achieve their business objectives. Conclusion In conclusion, the significance of video marketing in engaging and converting audiences cannot be overstated. As consumers increasingly favor visual content, businesses must adapt their marketing strategies to meet these preferences. Video marketing offers a powerful tool for captivating audiences through compelling storytelling, captivating visuals, and emotional resonance. By leveraging personalized content, interactivity, and targeted distribution channels, companies can effectively engage with their target demographics and build stronger connections with their audience. Furthermore, video content has proven to be highly effective in driving conversions, whether through persuasive calls-to-action, showcasing product benefits, or providing valuable information. Through the use of analytics and optimization techniques, businesses can refine their video marketing strategies to maximize engagement and conversion rates. Ultimately, video marketing enables brands to stand out in a crowded digital landscape, driving brand awareness, loyalty, and ultimately, business growth. As technology continues to evolve, the future of video marketing holds even greater potential for innovation and creativity, making it an indispensable tool for businesses looking to thrive in today’s competitive market. Related Items: marketing , video Share Tweet Share Share Email Recommended for you Top 8 Benefits of Using Video Testimonials for Your Wall of Love What Is B2B Marketing And It’s Benefits Microsoft Network: The Door for Video Creators is Now Open! CommentsThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Like what you see? You can subscribe here . > 24/7 San Diego news stream: Watch NBC 7 free wherever you are U.S. government shutdown suspended The U.S. government narrowly avoided a shutdown after President Joe Biden signed a stopgap government funding bill on Saturday. President-elect Donald Trump and Elon Musk thwarted an initial, negotiated funding plan Wednesday by harshly criticizing its provisions, and specifically insisted on suspending the U.S. debt limit for two years. Slight chill in price increases U.S. headline inflation in November rose just 0.1% from October , according to the personal consumption expenditures price index. On an annual basis, prices increased 2.4%. Both readings were 10 basis points lower than expected. Core inflation also came in 10 basis points below forecast. The PCE is the U.S. Federal Reserve's preferred gauge of inflation. U.S. and Asia-Pacific markets rise On Friday, the S&P 500 rose 1.09%, the Dow Jones Industrial Average added 1.18% and the Nasdaq Composite climbed 1.03%. But all indexes fell on the week . Asia-Pacific stocks rose on Monday, following a positive finish on Wall Street on Friday. Japan's Nikkei 225 advanced around 1.2% as Honda , Nissan and Mitsubishi reportedly informed the country's industry ministry about beginning merger talks. CEOs see the door Blue-chip companies, such as Boeing , Intel and Starbucks , announced changes in their chief executive officers this year. They're not alone. There were 327 CEO departures in U.S. public companies this year through November, according to outplacement firm Challenger, Gray & Christmas. That's the highest level since the firm started tracking data in 2010. [PRO] Betting on Broadcom Nvidia is undeniably the king of the artificial intelligence chip space, and it's hard to see any company dethroning it in terms of market capitalization. But one portfolio manager told CNBC that Broadcom is "the next Nvidia in terms of outperformance potential Money Report Honda and Nissan officially begin merger talks to create world's third-largest automaker Meet Botto, the AI ‘machine artist' making millions of dollars Stocks sold off on Wednesday after the Fed indicated it sees two quarter-point rate cuts in the year ahead, fewer than the four previously projected. "We have been moving sideways on 12-month inflation," said Fed Chair Jerome Powell at his news conference. But November's PCE came in cooler than expected. "Sticky inflation appeared to be a little less stuck this morning," said Chris Larkin, managing director of trading and investing at E-Trade Morgan Stanley. The Fed has emphasized again and again that it's "data-dependent." Would the Fed, then, have presented the world with a slightly different dot plot, if they'd had the chance to review the PCE data first? Giving slight credence to that train of thought, Chicago Fed President Austan Goolsbee told CNBC's Steve Liesman he's hopeful November's inflation reading "suggests that the couple of months of firming were more of a bump than a change in path." In other words, the economy is "still on path to get to 2%," said Goolsbee. Then again, Powell said in July that the central bank would be "data dependent, but not data-point dependent" in determining when to cut rates. Even if November's PCE index did signal inflation returning to its downward trajectory, one month's data wouldn't have shifted the dots around. Perhaps two consecutive months of cooler reading might have? Those questions are rhetorical. Conditional questions are unanswerable, especially in markets. But in their indeterminacy and circuitous nature, they highlight the fact that trying to time or game the market, especially in volatile times like these, might not be the best idea. Instead, dig deep into the fundamentals — earnings, cash flow, future income — which sway stocks even as inflation and interest rates rise and fall. Remember the days when inflation reports and Fed meetings were just another day in markets? — CNBC's Jesse Pound, Brian Evans and Sean Conlon contributed to this report. Also on CNBC With cooler-than-expected PCE, would the Fed’s dot plot have looked different? In search of certainty, markets find volatility instead More certainty of increased volatility
Giants topple Colts 45-33 to eliminate Indy from the playoff race