Overhauls of 'heritage brands' raise the question: How important are our products to our identities?MILWAUKEE (AP) — Isaiah Johnson scored 21 points as Portland State beat Wofford 79-74 at the Cream City Challenge in Milwaukee on Sunday. Johnson had nine rebounds for the Vikings (3-3). Jaylin Henderson scored 18 points, shooting 6 for 12, including 4 for 10 from beyond the arc. Qiant Myers finished 5 of 8 from the field to finish with 10 points, while adding six rebounds and six assists. The Terriers (2-5) were led by Dillon Bailey, who posted 20 points. Corey Tripp added 17 points, five assists and two steals for Wofford. Kyler Filewich also had 10 points and six rebounds. NEXT UP Portland State plays Saturday against Utah Tech at home, and Wofford hosts North Alabama on Sunday. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .Syria’s prime minister said that most cabinet ministers were back at work on Monday after rebels overthrew President Bashar Assad. However, some state workers failed to return to their jobs and a United Nations official said the country’s public sector had come “to a complete and abrupt halt”. Meanwhile, streams of refugees crossed back into Syria from neighbouring countries, hoping for a more peaceful future and looking for relatives who disappeared during Mr Assad’s brutal rule. There were already signs of the difficulties ahead for the rebel alliance now in control of much of the country. The alliance is led by a former senior al-Qaida militant, who severed ties with the extremist group years ago and has promised representative government and religious tolerance. The rebel command said they would not tell women how to dress. “It is strictly forbidden to interfere with women’s dress or impose any request related to their clothing or appearance, including requests for modesty,” the command said in a statement on social media. Nearly two days after rebels entered the capital, some key government services had shut down after state workers ignored calls to go back to their jobs, the UN official said, causing issues at airports and borders and slowing the flow of humanitarian aid. Rebel leader Ahmad al-Sharaa, who was known by his nom de guerre Abu Mohammed al-Golani, also met with Prime Minister Mohammad Ghazi Jalali for the first time. Mr Jalali stayed in Syria when Mr Assad fled and has sought to project normalcy since. “We are working so that the transitional period is quick and smooth,” he told Sky News Arabia TV on Monday, saying the security situation had already improved from the day before. At the court of Justice in Damascus, which was stormed by the rebels to free detainees, Judge Khitam Haddad, an aide to the justice minister in the outgoing government, said that judges were ready to resume work quickly. “We want to give everyone their rights,” Mr Haddad said outside the courthouse. “We want to build a new Syria and to keep the work, but with new methods.” But a UN official said some government services had been paralysed as worried state employees stayed at home. The public sector “has just come to a complete and abrupt halt,” said Adam Abdelmoula, UN resident and humanitarian co-ordinator for Syria, noting, for example, that an aid flight carrying urgently needed medical supplies had been put on hold after aviation employees abandoned their jobs. “This is a country that has had one government for 53 years and then suddenly all of those who have been demonised by the public media are now in charge in the nation’s capital,” Mr Abdelmoula told The Associated Press. “I think it will take a couple of days and a lot of assurance on the part of the armed groups for these people to return to work again.” In a video shared on a rebel messaging channel, Mr al-Sharaa said: “You will see there are skills” among the rebels. The Kremlin said Russia has granted political asylum to Mr Assad, a decision made by President Vladimir Putin. Kremlin spokesperson Dmitry Peskov declined to comment on Mr Assad’s specific whereabouts and said Mr Putin did not plan to meet with him. Damascus was quiet Monday, with life slowly returning to normal, though most shops and public institutions were closed. In public squares, some people were still celebrating. Civilian traffic resumed, but there was no public transport. Long lines formed in front of bakeries and other food stores. There was little sign of any security presence though in some areas, small groups of armed men were stationed in the streets.

CHANGSHA, China , Dec. 28, 2024 /PRNewswire/ -- Modern China's rural revitalization strategy is crafting a remarkable narrative of transformation across the countryside, while progressive opening-up policies encourage foreign visitors to delve deeper into the nation's heartland. On December 26th , VOC.com.cn premiered the second season of its acclaimed series, I Am in Rural China. The show follows Teona Kvartskhava, an international guest, as she explores the villages of Hunan Province , offering viewers a firsthand look at the dynamic implementation of comprehensive rural revitalization. This captivating series invites a global audience to witness the dawn of a new era in China's rural landscapes, showcasing the country's evolving countryside to viewers worldwide. Rice field came as the first surprise. Hunan is the largest rice grower and producer in China . Hunan provides the high-quality and tasty rice. Teona Kvartskhava, a foreigner hardly feeding on rice, was tempted to have plenty of it. In Qunle Village, Lixian County, Changde, she also experienced "Double Rush", which is a time-honored agricultural event in China . An event that used to call for the joint efforts of all family members, has now become much easier thanks to technology. Departing from Lixian County for the moment, Teona Kvartskhava embarked on an exciting trip of tastes in Rucheng, Chenzhou , Southern Hunan . Hunan people are keen and expert on peppery food and spicy taste dominates the Hunan cuisine. Hunan is also rich in varieties of peppers. Jingpo town, a well-known town where spicy food prevails. It is a producer of red cluster pepper, officially one of the hottest peppers in China . From the crowded market, to the red and yellow pepper planting base, and then to the modern processing pepper workshop, the small cluster pepper strung up all corners of the town, so that the original ordinary mountain town has become extraordinarily lively and affluent. Of course, the "star" of the countryside here is not only agriculture, but also culture, which has also blossomed in this ancient land. As the birthplace of papermaking, China has preserved a unique handmade papermaking technique, which is used to make some "special" papers. In Shanghong Village, Liuyang, Teona Kvartskhava was lucky to meet two Chinese masters, who showed her hands-on experiences of "Gushan Tribute Paper" and "Floral Paper". As the process progresses, the paper took shape in her hands, as if history and culture were meeting in front of her eyes, and became the "first paper" in Teona Kvartskhava's life. So,What's rural China like? It's about hospitable peasants, about various agricultural produce, about profound history and culture, about colorful intangible cultural heritage. It's like a book telling numerous absorbing stories. Hopefully Teona Kvartskhava'll be luckier to visit more villages for their unique interest and charm. View original content to download multimedia: https://www.prnewswire.com/news-releases/my-date-with-rural-chinavoccomcn-unveils-season-two-of-i-am-in-rural-china-302339884.html SOURCE voc.com.cn

Nebraska holds on to beat Boston College 20-15 in Pinstripe Bowl for 1st bowl victory since 2015After Trump's win, Black women are rethinking their role as America's reliable political organizersDAMASCUS, Syria — Syria's prime minister said Monday that most cabinet ministers were back at work after rebels overthrew President Bashar Assad, but some state workers failed to return to their jobs, and a United Nations official said the country's public sector came "to a complete and abrupt halt." Meanwhile, streams of refugees crossed back into Syria from neighboring countries, hoping for a more peaceful future and looking for relatives who disappeared during Assad's brutal rule. The rebel alliance now in control of much of the country is led by a former senior al-Qaida militant who severed ties with the extremist group years ago and promises representative government and religious tolerance. The rebel command said Monday they would not tell women how to dress. Syrian citizens stand on a government forces tank that was left on a street Monday as they celebrate in Damascus, Syria. "It is strictly forbidden to interfere with women's dress or impose any request related to their clothing or appearance, including requests for modesty," the command said on social media. People are also reading... Nearly two days after rebels entered the capital, some key government services shut down after state workers ignored calls to go back to their jobs, the U.N. official said, causing issues at airports and borders and slowing the flow of humanitarian aid. Rebel leader Ahmad al-Sharaa, who was long known by his nom de guerre Abu Mohammed al-Golani, also met for the first time with Prime Minister Mohammad Ghazi Jalali, who stayed in Syria when Assad fled. Israel said it carried out airstrikes on suspected chemical weapons sites and long-range rockets to keep them from falling into the hands of extremists. Israel also seized a buffer zone inside Syria after Syrian troops withdrew. Syrians wait to cross into Syria from Turkey on Monday at the Oncupinar border gate near the town of Kilis, southern Turkey. In northern Syria, Turkey said allied opposition forces seized the town of Manbij from Kurdish-led forces backed by the United States, a reminder that even after Assad's departure, the country remains split among armed groups that have fought in the past. The Kremlin said Russia granted political asylum to Assad, a decision made by President Vladimir Putin. Kremlin spokesperson Dmitry Peskov declined to comment on Assad's specific whereabouts and said Putin did not plan to meet with him. Damascus was quiet Monday, with life slowly returning to normal, though most shops and public institutions were closed. In public squares, some people still celebrated. Civilian traffic resumed, but there was no public transport. Long lines formed in front of bakeries and other food stores. There was little sign of any security presence, though in some areas small groups of armed men were stationed in the streets. Syrian citizens celebrate Monday during the second day of the takeover of the city by the insurgents in Damascus, Syria. Across swathes of Syria, families are now waiting outside prisons, security offices and courts, hoping for news of loved ones who were imprisoned or who disappeared. Just north of Damascus in the feared Saydnaya military prison, women detainees, some with their children, screamed as rebels broke locks off their cell doors. Amnesty International and other groups say dozens of people were secretly executed every week in Saydnaya, and they estimate that up to 13,000 Syrians were killed between 2011 and 2016. "Don't be afraid," one rebel said as he ushered women from packed cells. "Bashar Assad has fallen!" In southern Turkey, Mustafa Sultan was among hundreds of Syrian refugees waiting at border crossings to head home. He was searching for his older brother, who was imprisoned under Assad. "I haven't seen him for 13 years," he said. "I am going to go see whether he's alive." Jalali, the prime minister, sought to project normalcy since Assad fled. "We are working so that the transitional period is quick and smooth," he told Sky News Arabia TV on Monday, saying the security situation already improved from the day before. Israeli soldiers sit on top of a tank Monday along the so-called Alpha Line that separates the Israeli-annexed Golan Heights from Syria, in the town of Majdal Shams. At the court of Justice in Damascus, which was stormed by the rebels to free detainees, Judge Khitam Haddad, an aide to the justice minister in the outgoing government, said Sunday that judges were ready to resume work quickly. "We want to give everyone their rights," Haddad said outside the courthouse. "We want to build a new Syria and to keep the work, but with new methods." But a U.N. official said some government services were paralyzed as worried state employees stayed home. The public sector "has just come to a complete and abrupt halt," said U.N. Resident and Humanitarian Coordinator for Syria Adam Abdelmoula, noting, for example, that an aid flight carrying urgently needed medical supplies was put on hold after aviation employees abandoned their jobs. "This is a country that has had one government for 53 years and then suddenly all of those who have been demonized by the public media are now in charge in the nation's capital," Abdelmoula told The Associated Press. "I think it will take a couple of days and a lot of assurance on the part of the armed groups for these people to return to work again." World reacts to overthrow of Syria's Assad regime People wave Syrian opposition flags at City Hall Square in Copenhagen, Denmark, Sunday, Dec. 8, 2024. (Emil Nicolai Helms/Ritzau Scanpix via AP) People attend a rally celebrating the fall of Syrian President Bashar Assad's government, at central Syntagma square, in Athens, Greece, Sunday, Dec. 8, 2024. (AP Photo/Yorgos Karahalis) People wave Syrian opposition flags at City Hall Square in Copenhagen, Denmark, Sunday, Dec. 8, 2024. (Emil Nicolai Helms/Ritzau Scanpix via AP) People gather to react following the fall of Syrian president Bashar Assad’s government, in Trafalgar Square, in London, Sunday, Dec. 8, 2024. (AP Photo/Alberto Pezzali) People wave Syrian opposition flags at City Hall Square in Copenhagen, Denmark, Sunday, Dec. 8, 2024. (Emil Nicolai Helms/Ritzau Scanpix via AP) People gather to react following the fall of Syrian president Bashar Assad’s government, in Trafalgar Square, in London, Sunday, Dec. 8, 2024. (AP Photo/Alberto Pezzali) People attend a rally celebrating the fall of Syrian President Bashar Assad's government, at central Syntagma square, in Athens, Greece, Sunday, Dec. 8, 2024. (AP Photo/Yorgos Karahalis) Members of the Syrian community in Finland wave a Syrian flag and celebrate in Helsinki, Finland, Dec. 8, 2024. (Roni Rekomaa/Lehtikuva via AP) People attend a rally celebrating the fall of Syrian President Bashar Assad's government, at central Syntagma square, in Athens, Greece, Sunday, Dec. 8, 2024. (AP Photo/Yorgos Karahalis) Syrians wave opposition flags and give out sweets during a spontaneous rally in Wuppertal, Germany, Sunday, Dec. 8, 2024, following the fall of Syrian president Bashar Assad’s government. (Christoph Reichwein/dpa/dpa via AP) Syrians celebrate the fall of the Assad regime in Syria at a demonstration in Stockholm, Sweden, Sunday, Dec. 8, 2024. (Jonas Ekstroemer/TT News Agency via AP) A Syrian man waves a flag during a spontaneous demonstration celebrating the fall of the Assad regime, in Nicosia, Cyprus, Sunday, Dec. 8, 2024. (AP Photo/Petros Karadjias) People gather to celebrate the Syrian government fall at Faith mosque in Istanbul, Turkey, Sunday, Dec. 8, 2024. (AP Photo/Emrah Gurel) Syrians wave Syrian opposition flags at a rally in Wuppertal, Germany, Sunday, Dec. 8, 2024, following the fall of Syrian president Bashar Assad’s government. (Christoph Reichwein/dpa/dpa via AP) People wave Syrian opposition flags at City Hall Square in Copenhagen, Denmark, Sunday, Dec. 8, 2024. (Emil Nicolai Helms/Ritzau Scanpix via AP) Syrians living in France gather on Republique square after the Syrian government fell early today in a stunning end to the 50-year rule of the Assad family, Sunday, Dec. 8, 2024 in Paris. (AP Photo/Aurelien Morissard) People gather to celebrate the Syrian government fall at Faith mosque in Istanbul, Turkey, Sunday, Dec. 8, 2024. (AP Photo/Emrah Gurel) People gather to celebrate the Syrian government fall at Faith mosque in Istanbul, Turkey, Sunday, Dec. 8, 2024. (AP Photo/Emrah Gurel) People gather to celebrate the Syrian government's fall, in Istanbul, Turkey, Sunday, Dec. 8, 2024. (AP Photo/Emrah Gurel) Syrians living in France hug during a rally on Republique square after the Syrian government fell early today in a stunning end to the 50-year rule of the Assad family, Sunday, Dec. 8, 2024 in Paris. (AP Photo/Aurelien Morissard) People gather to react following the fall of Syrian president Bashar Assad’s government, in Trafalgar Square, in London, Sunday, Dec. 8, 2024. (AP Photo/Alberto Pezzali) People gather to celebrate the Syrian government fall at Faith mosque in Istanbul, Turkey, Sunday, Dec. 8, 2024. (AP Photo/Emrah Gurel) People attend a rally celebrating the fall of Syrian President Bashar Assad's government, at central Syntagma square, in Athens, Greece, Sunday, Dec. 8, 2024. (AP Photo/Yorgos Karahalis) A Syrian man waves a flag during a spontaneous demonstration celebrating the fall of the Assad regime in Nicosia, Cyprus, Sunday, Dec. 8, 2024. (AP Photo/Petros Karadjias) Get local news delivered to your inbox!BLINCYTO® (BLINATUMOMAB) ADDED TO CHEMOTHERAPY SIGNIFICANTLY IMPROVES SURVIVAL IN NEWLY DIAGNOSED PEDIATRIC PATIENTS WITH B-CELL PRECURSOR ACUTE LYMPHOBLASTIC LEUKEMIA (B-ALL)

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DAMASCUS, Syria — Syria's prime minister said Monday that most cabinet ministers were back at work after rebels overthrew President Bashar Assad, but some state workers failed to return to their jobs, and a United Nations official said the country's public sector came "to a complete and abrupt halt." Meanwhile, streams of refugees crossed back into Syria from neighboring countries, hoping for a more peaceful future and looking for relatives who disappeared during Assad's brutal rule. The rebel alliance now in control of much of the country is led by a former senior al-Qaida militant who severed ties with the extremist group years ago and promises representative government and religious tolerance. The rebel command said Monday they would not tell women how to dress. "It is strictly forbidden to interfere with women's dress or impose any request related to their clothing or appearance, including requests for modesty," the command said on social media. Nearly two days after rebels entered the capital, some key government services shut down after state workers ignored calls to go back to their jobs, the U.N. official said, causing issues at airports and borders and slowing the flow of humanitarian aid. Rebel leader Ahmad al-Sharaa, who was long known by his nom de guerre Abu Mohammed al-Golani, also met for the first time with Prime Minister Mohammad Ghazi Jalali, who stayed in Syria when Assad fled. Israel said it carried out airstrikes on suspected chemical weapons sites and long-range rockets to keep them from falling into the hands of extremists. Israel also seized a buffer zone inside Syria after Syrian troops withdrew. In northern Syria, Turkey said allied opposition forces seized the town of Manbij from Kurdish-led forces backed by the United States, a reminder that even after Assad's departure, the country remains split among armed groups that have fought in the past. The Kremlin said Russia granted political asylum to Assad, a decision made by President Vladimir Putin. Kremlin spokesperson Dmitry Peskov declined to comment on Assad's specific whereabouts and said Putin did not plan to meet with him. Damascus was quiet Monday, with life slowly returning to normal, though most shops and public institutions were closed. In public squares, some people still celebrated. Civilian traffic resumed, but there was no public transport. Long lines formed in front of bakeries and other food stores. There was little sign of any security presence, though in some areas small groups of armed men were stationed in the streets. Across swathes of Syria, families are now waiting outside prisons, security offices and courts, hoping for news of loved ones who were imprisoned or who disappeared. Just north of Damascus in the feared Saydnaya military prison, women detainees, some with their children, screamed as rebels broke locks off their cell doors. Amnesty International and other groups say dozens of people were secretly executed every week in Saydnaya, and they estimate that up to 13,000 Syrians were killed between 2011 and 2016. "Don't be afraid," one rebel said as he ushered women from packed cells. "Bashar Assad has fallen!" In southern Turkey, Mustafa Sultan was among hundreds of Syrian refugees waiting at border crossings to head home. He was searching for his older brother, who was imprisoned under Assad. "I haven't seen him for 13 years," he said. "I am going to go see whether he's alive." Jalali, the prime minister, sought to project normalcy since Assad fled. "We are working so that the transitional period is quick and smooth," he told Sky News Arabia TV on Monday, saying the security situation already improved from the day before. At the court of Justice in Damascus, which was stormed by the rebels to free detainees, Judge Khitam Haddad, an aide to the justice minister in the outgoing government, said Sunday that judges were ready to resume work quickly. "We want to give everyone their rights," Haddad said outside the courthouse. "We want to build a new Syria and to keep the work, but with new methods." But a U.N. official said some government services were paralyzed as worried state employees stayed home. The public sector "has just come to a complete and abrupt halt," said U.N. Resident and Humanitarian Coordinator for Syria Adam Abdelmoula, noting, for example, that an aid flight carrying urgently needed medical supplies was put on hold after aviation employees abandoned their jobs. "This is a country that has had one government for 53 years and then suddenly all of those who have been demonized by the public media are now in charge in the nation's capital," Abdelmoula told The Associated Press. "I think it will take a couple of days and a lot of assurance on the part of the armed groups for these people to return to work again."ORONO, Maine (AP) — Christopher Mantis helped lead Maine past Holy Cross on Sunday with 17 points off of the bench in an 80-55 win. Mantis had five rebounds for the Black Bears (3-3). Quion Burns scored 16 points and added eight rebounds. AJ Lopez went 6 of 13 from the field (2 for 6 from 3-point range) to finish with 14 points. The Crusaders (4-3) were led in scoring by DeAndre Williams, who finished with 12 points. Joe Nugent added 11 points for Holy Cross. Caleb Kenney had 10 points. Maine took the lead with 11:42 left in the first half and did not relinquish it. The score was 35-26 at halftime, with Burns racking up nine points. Maine pulled away with a 19-3 run in the second half to extend a seven-point lead to 23 points. They outscored Holy Cross by 16 points in the final half, as Lopez led the way with a team-high 12 second-half points. NEXT UP Both teams play on Friday. Maine squares off against Elon and Holy Cross travels to play Virginia. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .

Syrian government services come to ‘complete halt’ as workers stay at homeCALIFORNIA 83, SACRAMENTO STATE 77

However, some state workers failed to return to their jobs and a United Nations official said the country’s public sector had come “to a complete and abrupt halt”. Meanwhile, streams of refugees crossed back into Syria from neighbouring countries, hoping for a more peaceful future and looking for relatives who disappeared during Mr Assad’s brutal rule. There were already signs of the difficulties ahead for the rebel alliance now in control of much of the country. The alliance is led by a former senior al-Qaida militant, who severed ties with the extremist group years ago and has promised representative government and religious tolerance. The rebel command said they would not tell women how to dress. “It is strictly forbidden to interfere with women’s dress or impose any request related to their clothing or appearance, including requests for modesty,” the command said in a statement on social media. Nearly two days after rebels entered the capital, some key government services had shut down after state workers ignored calls to go back to their jobs, the UN official said, causing issues at airports and borders and slowing the flow of humanitarian aid. Rebel leader Ahmad al-Sharaa, who was known by his nom de guerre Abu Mohammed al-Golani, also met with Prime Minister Mohammad Ghazi Jalali for the first time. Mr Jalali stayed in Syria when Mr Assad fled and has sought to project normalcy since. “We are working so that the transitional period is quick and smooth,” he told Sky News Arabia TV on Monday, saying the security situation had already improved from the day before. At the court of Justice in Damascus, which was stormed by the rebels to free detainees, Judge Khitam Haddad, an aide to the justice minister in the outgoing government, said that judges were ready to resume work quickly. “We want to give everyone their rights,” Mr Haddad said outside the courthouse. “We want to build a new Syria and to keep the work, but with new methods.” But a UN official said some government services had been paralysed as worried state employees stayed at home. The public sector “has just come to a complete and abrupt halt,” said Adam Abdelmoula, UN resident and humanitarian co-ordinator for Syria, noting, for example, that an aid flight carrying urgently needed medical supplies had been put on hold after aviation employees abandoned their jobs. “This is a country that has had one government for 53 years and then suddenly all of those who have been demonised by the public media are now in charge in the nation’s capital,” Mr Abdelmoula told The Associated Press. “I think it will take a couple of days and a lot of assurance on the part of the armed groups for these people to return to work again.” In a video shared on a rebel messaging channel, Mr al-Sharaa said: “You will see there are skills” among the rebels. The Kremlin said Russia has granted political asylum to Mr Assad, a decision made by President Vladimir Putin. Kremlin spokesperson Dmitry Peskov declined to comment on Mr Assad’s specific whereabouts and said Mr Putin did not plan to meet with him. Damascus was quiet Monday, with life slowly returning to normal, though most shops and public institutions were closed. In public squares, some people were still celebrating. Civilian traffic resumed, but there was no public transport. Long lines formed in front of bakeries and other food stores. There was little sign of any security presence though in some areas, small groups of armed men were stationed in the streets.When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." Our brands, ourselves Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. What is Jaguar? None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics.